Garrett Cassells
Sr. Ai Consultant & Growth Marketing Expert
From startup energy companies to Fortune 500 giants, I’ve navigated every corner of the digital marketing universe. Whether it’s scaling Home Depot’s $64M revenue engine, driving Disney’s global campaigns, or revolutionizing legal marketing for 66+ law firms, I turn complex challenges into measurable success stories.
My Digital Marketing Journey
From Beauty Giants to Tech Titans:
My career reads like a tour of America’s most recognizable brands. I’ve optimized Olay’s skincare campaigns for P&G, scaled Bose’s premium audio marketing, and helped National Geographic reach millions with their iconic content.
Retail & E-commerce Mastery:
At The Home Depot, I didn’t just manage campaigns—I architected their entire Pro Division digital strategy, turning $12M in ad spend into $64M in revenue. That’s the kind of scale that changes businesses.
Legal Industry Revolution:
While others saw a traditional industry, I saw opportunity. Working with 66+ law firms from Slocumb Law to Stewart Guss, I generated over 700 personal injury cases and pioneered legal marketing strategies that firms still use today.
Global Enterprise Scale:
From Microsoft’s LinkedIn Sales Navigator reaching EMEA, APAC, NAMER & LATAM markets to Disney’s worldwide entertainment campaigns, I’ve proven that great marketing transcends borders and industries.
Companies I've Personally Contracted With
Legal Services Revolution
Energy & Solar
Healthcare & Professional
Success Stories That Define Me
The Home Depot Pro Revolution
Transformed B2B contractor marketing from ground zero to $64M powerhouse
Legal Marketing Mastery
Pioneered personal injury marketing across 66 firms, generating 700+ cases
Disney's Global Magic
Orchestrated worldwide campaigns delivering 48.9K conversions across all markets
LinkedIn Sales Navigator Global Expansion
Managed Microsoft’s B2B lead generation across 4 continents, optimizing for enterprise sales cycles
NRG Energy Customer Revolution
Transformed energy customer acquisition with portfolio bidding strategies and cross-channel optimization
P&G Olay Beauty Breakthrough
Expanded digital audiences and campaigns for iconic skincare brand, driving double-digit revenue growth
Professional Experience
NRG Energy
Senior Digital Marketing - Agency Management
May 2023 – Present
- Reduced CPA by 44% through segmented Portfolio Bidding Strategy
- Maintained 67% Gross to Net Web/Phone Customer Enrollment rate
- Optimized cross-channel campaigns across Google, Retargeting, YouTube & Facebook
Microsoft - LinkedIn Sales Navigator
Global Growth-Product Marketing Manager
May 2022 – May 2023
- Managed global campaigns across EMEA, APAC, NAMER & LATAM regions
- Partnered with agencies across Google, PPC, Bing, Facebook, Social, and SEO
- Provided data support and weekly insights for multiple advertising platforms
The Walt Disney Company
Demand Generation & Performance Marketing Manager
March 2021 – April 2022
- Generated 48.9K conversions in Year 1
- Reduced Paid Search CPA from $22.64 to $3.71
- Achieved MoM ROAS fluctuating from $8-$12, representing a 42% increase
The Home Depot
Demand Generation & Performance Marketing
June 2019 – March 2021
- Created $64M in online sales with $38 ROAS for Home Depot Pro Division
- Managed $12M in PPC ad spend across multiple brand partners
- Implemented campaigns for over 1M SKUs across three brands