WHY BLEND IN WHEN YOU CAN STAND OUT...

REPUTATION MARKETING BY PROFESSIONALS HELPS YOU STAND OUT!!!

As your  Reputation Management and Marketing Specialist we will be  responsible for monitoring, communicating, and maintaining  customer engagement through Social Media & Google Search Results. 

As a reputation marketing specialist we will help inspire, manage, and maintain positive your company’s reputation while properly addressing any negative publicity.

Because this position is a direct embodiment of our brand it requires passion for Dog Haus’ culture, high attention to detail, active understanding of the food and hospitality industries and the ability to craft messages that motivate customers to become true Dog Haus fans and evangelists. This person will curate, create, write, edit, and proofread listings, as well as respond to all reviews, on platforms including Google, Yelp, Foursquare, TripAdvisor, Apple Maps and, in collaboration with our Social Media team. They will also work closely with the Marketing team to maintain consistent messaging across all digital spaces.

Capabilities:

  • Create, curate and maintain current and accurate company listings for all locations on Google My Business, Yelp, Foursquare, Apple Maps, TripAdvisor and other platforms as deemed necessary.
  • Collaborate with our internal website team to ensure all listings and/or testimonials are both accurate and current
  • Manage and respond to all reviews on Yelp, Facebook, Google, TripAdvisor and other platforms as deemed necessary
  • Collaborate with creative and marketing teams to curate relevant and engaging content for all listings
  • Track insights on all the above-mentioned platforms for monthly reporting purposes

Requirements:

  • Fluency and proficiency on relevant platforms (Apple Maps, Facebook, Foursquare/Swarm, Google My Business, TripAdvisor, Yelp)
  • Fluency and proficiency with Yext
  • Ability and experience working in a deadline driven, production-based, fast paced environment
  • Detail-oriented self-starter who is comfortable with independently managing deadlines
  • Exceptional writing and communication skills
  • Strong organizational skills
  • Proficiency and knowledge of Microsoft Word and Excel
  • Basic HTML and Photography experience a plus
  • BS/BA/BFA in Marketing, Digital Media, Communications or related field preferred
  • Telecommute: NO
  • Flexible schedule—although the majority of work hours will be between 9am and 6pm Monday through Friday, weekend hours are required as necessary for major brand events such as location openings

Our skill sets includes

  • Experience managing or shaping a company’s brand reputation through social media
  • Excellent written and communication skills
  • Proficient in social networking tools like Hootsuite or Sprout Social
  • Demonstrated ability to work independently as well as cross functionally with a team to execute tasks, projects, and achieve desired results
  • Organized, detail-oriented and possess strong problem solving skills
  • On-site and off-site Search Engine Optimization (SEO) knowledge
  • Proficient in Google Analytics and Google Search Console
  • Manage day-to-day activity on social media sites related to customer feedback
  • Monitor and respond to social reviews and engagement
  • Maintain listings on search engine and ratings/review sites
  • Facilitate and monitor online product, company and store reviews and endorsements
  • Monitor tools, applications, channels, design, and strategy
  • Track, analyze and report social reputation results
  • Provide reports and other information to regional and corporate leadership
  • Collaborate with various teams to continuously align with the company’s culture and objectives
  • Develop knowledge base that enhances brand awareness on social media best practices for store management
  • Identify and provide insight for trends, product questions, opportunities, and escalation issues to appropriate teams

 

ONLINE MARKETING COURSES FOR THE DIY BUSINESS OWNER!

Learn SEO from the Pros

Do you want to learn how to increase your traffic and achieve higher rankings for the keywords that can generate more sales and revenue for your website? Then you should learn everything there is to know about SEO and become an SEO Expert. This is a Complete SEO System for Ranking in Any Niche or Industry!

Website Architecture and Optimization Course

Optimizing a website for User Experience and Search Engine Performance is really an art form. Before a website is launched, several hours need to be dedicated to research and development.

Each web page needs  to structured like a sales page – landing page. Certain steps must be followed for higher conversions and organic rankings. In this course we cover strategies used behind the most successful – highly visited websites.

PPC Mastery Course

AdWords is a billion dollar industry itself. You know what that means? There are plenty of growth opportunities for AdWords account managers who can deliver high-quality results. Without good training, Google will take you to the school of hard knocks.

In our  PPC Course we teach you the strategies and techniques that can help you achieve those results. We also prepare you to pass the AdWords certification tests. Tips & tricks to help you get the most out of your PPC campaigns

Google Maps Course

With up to 60% of all searches for local services being done on a mobile device, EVERY local business NEEDS to N0T 0nly have their Google My Business (GMB) page optimized and ranked in Google Maps local search results, also known as the “3-Pack.”

Google shows the 3-Pack ABOVE it’s organic search results, which means many searches NEVER even make it past the 3-Pack Especially on mobile!

Access to this Step-By-Step Google Maps  Training

The Ultimate Tool Kit for Remarketing

AdWords Remarketing is one of the most powerful and cost-effective ways to drive leads and conversions from the Google Display Network (GDN).  Remarketing is defined as showing ads only to individuals who have interacted with your owned digital properties (such as your blog). By focusing in on this audience, you can make highly relevant offers that are sure to drive more business.

Facebook Advertising Course

Become a Facebook Ads Master in One course. Facebook Marketing for Small Businesses is a must in this new digital age. Learn how to Take full advantage of Facebook and create customers on demand by targeting prospects based on interest and demographics.

We also cover how to drastically increase the conversions of your ads by creating advertising funnels using case studies and testimonials.

Copy-writing for Websites, Press & Landing Pages

Learn How To Write Seductive Sales Copy that converts customers and attract back links to your website. Professional copy writing should accomplish both conversions and love (links) from bloggers.

How To Write Ultra-Compelling Body Copy That Gets Read And Responded to is  an art form! Using Professional Ad Copy for your Website, Ads and Landing Pages is mandatory inorder to compete in this Digital Age.

Corporate Reputation Management Strategy

Reputation is not a typical marketing medium, it is a conversion factor. Reputation does not drive traffic, but it does impact if traffic will convert into paying customers or not. How someone measures your ability to help them is based on a common “X” factor; a companies reputation. This course is not about review building, but about how to effectively create positive content that helps turn window shoppers into buyers.  This is the ultimate Guide for  Online  Reputation Management  for businesses.

Understanding Google Metrics

How to use Google Search Console  & Google Analytics  Turn your website data into actionable, visual insights to help you increase ROI.

Proximity Marketing Course

Learn How To Use The Powerful  Duo  of Beacon Technology and/or Geofence-Enabled Advertising to Attract More Shoppers, Clients and Customers in any location.

Native Advertising Course

Learn how to get discovered  on Premium Publisher Sites. It’s becoming more clear now that native advertising is the next big thing.

This course reveals how you can benefit from Native Advertising. We also cover how to maximize platforms on Outbrain, Taboola, RevContent, plus more…

Online Advertising Course for E-commerce & Local Businesses

Conversion from Online Advertising done right will like the below:

  • 15%  Facebook Ads.
  • 17% Google AdWords.
  • 19%  Banner-Retargeting Ads.
  • 23%  Google Organic Search (SEO).
  • 26%  Email marketing

That’s why Online Advertising needs to be creative, robust, comprehensive and include several marketing channels. Which is covered in this course

I’ve been blessed to collaberate with several SEO, PPC & Digital Marketing Agencies across the nation on various projects. As  a way to giving back  I’ve dedicated many hours in the Digital Marketing Courses listed above.

 Staying updated with the latest Online Marketing Trends are critical for business owners. Even if you are past the early startup days or have a marketing team, the most successful CEO’s and CMO’s have a working knowledge of each aspect of their business. Our online marketing courses can equip you to have knowledgeable oversight of any  digital marketing campaigns.

Which digital marketing course should you take to boost your marketing skills?

If you’re too busy. My team of 20 is here to help!

In addition, the team have created Turn Key Online Marketing Programs for Specific Companies listed below. 

After several years,  we can ONLY  work with companies who ALSO believe in Multi-Touch Point Marketing Channels. 

WE HAVE PROVEN REPUTATION MARKETING STRATEGIES FOR THE BELOW INDUSTRIES ...

TESTIMONIALS & RECOMMENDATIONS ... (3 of 60)

Curious about my Team's Approach to Online Marketing