Is Display Advertising for you??? The number of websites that advertise on the Google Display Network is in the millions and the number of individual pages and prospects you can reach is in the millions. Your ability to scale on the GDN is virtually limitless. So… why isn’t everyone using the Google Display Network? The truth is that it’s pretty easy to screw up a GDN campaign — blowing through your budget and showing ads to the wrong people. Most people throw up their hands declaring that the GDN is useless But that’s a big mistake. To summarize, There are over 147 different combinations of ad types and targeting options available inside of AdWords. Most advertisers, not realizing just how many options are available to them, end up using the two most basic options: managed placements with image banner ads We’re here to help! This offer focuses on setup & launch Google Display Network AdWords campaign with HTML5 banners, to get your business recognized & increase your brand awareness. Our Google Display Network services include three packages: 1) Setup & Launch BASIC Ad campaigns
- Create Ad tactic with bidding plan
- Audience Research (interests & placements)
- Keyword research (up to 25 keywords)
- Develop HTML5 Ad Banner Set (3 top sizes)
- Install campaign & testing
- Setup REMARKETING for your campaign
Additional Responsibilities Include:
- Researching paid search options for prospective and current clients
- Setting up paid search campaigns
- Adjusting campaigns based on performance
- Working with content team to write paid search ads
- Working with design and tech teams to support paid search clients’ needs
- Client communication (strategy and monthly reports)
- A/B testing and tracking
- Growing the paid search offering and process
- Responsible for managing and implementing successful paid search campaigns, demonstrating revenue goals, efficiency and volume
- Work with Sales and Marketing teams as needed to estimate budgets and volumes for prospective client proposals
- Audit search and display efforts of potential clients and provide insight as to how ROI can be increased
- Competitor research to support keyword research
- Work with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc. for key data capture
- Ensure evaluation and tracking is in place to monitor campaigns
- Understand display advertising on new networks, outside of Google
Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns. We will prioritize your brand across dozens of opportunities focusing on the most productive tasks. We scale based on performance reports, using data to provide actionable insights for team members as well as clients. Apply for a complimentary strategy session by clicking on the above link.
ONLINE MARKETING STRATEGIES
ONLINE MARKETING COURSES FOR THE DIY BUSINESS OWNER!
Do you want to learn how to increase your traffic and achieve higher rankings for the keywords that can generate more sales and revenue for your website? Then you should learn everything there is to know about SEO and become an SEO Expert. This is a Complete SEO System for Ranking in Any Niche or Industry!
Optimizing a website for User Experience and Search Engine Performance is really an art form. Before a website is launched, several hours need to be dedicated to research and development. Each web page needs to structured like a sales page – landing page. Certain steps must be followed for higher conversions and organic rankings. In this course we cover strategies used behind the most successful – highly visited websites.
AdWords is a billion dollar industry itself. You know what that means? There are plenty of growth opportunities for AdWords account managers who can deliver high-quality results. Without good training, Google will take you to the school of hard knocks. In our PPC Course we teach you the strategies and techniques that can help you achieve those results. We also prepare you to pass the AdWords certification tests. Tips & tricks to help you get the most out of your PPC campaigns
With up to 60% of all searches for local services being done on a mobile device, EVERY local business NEEDS to N0T 0nly have their Google My Business (GMB) page optimized and ranked in Google Maps local search results, also known as the “3-Pack.” Google shows the 3-Pack ABOVE it’s organic search results, which means many searches NEVER even make it past the 3-Pack Especially on mobile! Access to this Step-By-Step Google Maps Training
AdWords Remarketing is one of the most powerful and cost-effective ways to drive leads and conversions from the Google Display Network (GDN). Remarketing is defined as showing ads only to individuals who have interacted with your owned digital properties (such as your blog). By focusing in on this audience, you can make highly relevant offers that are sure to drive more business.
Become a Facebook Ads Master in One course. Facebook Marketing for Small Businesses is a must in this new digital age. Learn how to Take full advantage of Facebook and create customers on demand by targeting prospects based on interest and demographics. We also cover how to drastically increase the conversions of your ads by creating advertising funnels using case studies and testimonials.
Learn How To Write Seductive Sales Copy that converts customers and attract back links to your website. Professional copy writing should accomplish both conversions and love (links) from bloggers. How To Write Ultra-Compelling Body Copy That Gets Read And Responded to is an art form! Using Professional Ad Copy for your Website, Ads and Landing Pages is mandatory inorder to compete in this Digital Age.
Reputation is not a typical marketing medium, it is a conversion factor. Reputation does not drive traffic, but it does impact if traffic will convert into paying customers or not. How someone measures your ability to help them is based on a common “X” factor; a companies reputation. This course is not about review building, but about how to effectively create positive content that helps turn window shoppers into buyers. This is the ultimate Guide for Online Reputation Management for businesses.
Learn how to get discovered on Premium Publisher Sites. It’s becoming more clear now that native advertising is the next big thing. This course reveals how you can benefit from Native Advertising. We also cover how to maximize platforms on Outbrain, Taboola, RevContent, plus more…
Conversion from Online Advertising done right will like the below:
- 15% Facebook Ads.
- 17% Google AdWords.
- 19% Banner-Retargeting Ads.
- 23% Google Organic Search (SEO).
- 26% Email marketing
That’s why Online Advertising needs to be creative, robust, comprehensive and include several marketing channels. Which is covered in this course
I’ve been blessed to collaberate with several SEO, PPC & Digital Marketing Agencies across the nation on various projects. As a way to giving back I’ve dedicated many hours in the Digital Marketing Courses listed above.
Staying updated with the latest Online Marketing Trends are critical for business owners. Even if you are past the early startup days or have a marketing team, the most successful CEO’s and CMO’s have a working knowledge of each aspect of their business. Our online marketing courses can equip you to have knowledgeable oversight of any digital marketing campaigns.
Which digital marketing course should you take to boost your marketing skills?
If you’re too busy. My team of 20 is here to help!
In addition, the team have created Turn Key Online Marketing Programs for Specific Companies listed below.
After several years, we can ONLY work with companies who ALSO believe in Multi-Touch Point Marketing Channels.