The Old World of SEO  and Internet Marketing

Hey guys, Garrett Cassells  here.

Before determining if we’re a fit for SEO related services  it’s important that everyone is on the same page.

There’s been a Shift in the way SEO works

Over the last few years there’s been a HUGE shift in the way SEO works.

Now I’m not talking about minor shifts in Google’s algorithm. Google makes hundreds of tweaks to their

algorithm every year. 99% of these are small and relatively insignificant.

Fundamental change in the way that Google ranks websites.

The shift I’m talking about here is a fundamental change in the way that Google ranks websites.

And because of these changes, a lot of so-called SEO “best practices” simply don’t apply anymore.

Now some people have caught onto this shift and are getting more traffic from Google than ever before.


Let’s dive in with Old World SEO Mistake #1: Regularly Updating Your Site With

Fresh, Quality Content. I get emails like this at least 3 times a week:

“Hey Garrett,

I don’t understand why my rankings aren’t improving. I’ve spent the last 6 months regularly updating my

site with fresh, unique content. In fact, we’ve posted over 100 posts to our blog over the last few months. And yet, traffic hasn’t budged at all.

What am I missing?”

Here’s the deal:

A few years ago, the whole “publish lots of content” approach worked pretty well.

After all, Google fell in love with blogs that updated all the time.

And people went crazy over sites that published something new every day or week.

And if the content was actually good? That was even better!

But over time, a regularly updated site — even one that pushed out quality content — became a commodity.

Updating your site on a regular basis” quickly became obsolete.

It became a commodity in the eyes of readers…but also in the eyes of Google.

With only 10 spots on the first page — and thousands of sites evying for those spots — overused strategies like “publishing quality content” and “updating your site on a regular basis” quickly became obsolete.

Unfortunately I had to learn about his mistake the hard way.

When I started my first blog in 2012 (about weight loss), I religiously followed the old world SEO advice

that I read online.

With this weight loss blog, I followed advice that I read on blogs and forums written by so-called “SEO



Almost every article I read said the same thing:

“If you want to rank in Google, make sure to keep your site updated with fresh, quality content.”

So I made sure to update my site at least once per week — and in some stretches when I really wanted to

get higher rankings — I’d publish every day.

I also didn’t do any content promotion.

Why would I? The so-called SEO experts told me that all I needed to do is “regularly publish great content” and “the rankings will follow”.

So I just published lots of content and hoped that, someday, Google would reward me.

After months of wasting time with nothing to show for it but a few visitors here and there,

How is this possible?

It’s because I didn’t spent much time  promoting my content because I was too busy focusing on creating new content.  Once I spent  those 2 months promoting the content that I already had on my site. Traffic rose by 40% to 60%.

For more information on website marketing with content promotion feel free to schedule a consultation.

It’s time for our second Old World SEO Mistake: Focusing on Long Tail Keywords.

Long tail keywords use to work great. Back in the day, Just put up 100 articles about the same topic and optimize each of them around a different long tail keyword and Google would show these articles love.

Unfortunately, that approach doesn’t work anymore.

Google’s Panda update was the first nail in the long tail keyword coffin.

Google’s Panda update specifically targeted sites that published lots of mediocre, long tail keyword

focused content. And Panda made something very clear: Google doesn’t want to show their users huge,

long-tail focused sites like Ehow and Ezine Articles. They want to show their users world class quality content.

I saw this shift happen right in front of my eyes.

In 2011,  a site called Livestrong.com. They’re owned by the same company that runs eHow.

And Livestrong’s entire approach to SEO was:

  1. Find a long tail keyword.
  2. Create a mediocre article optimized around that long tail keyword.

For example, write one article optimized around “fat burning foods”.

Then I’d immediately move onto another article. This one would be optimized around a similar keyword

like “foods that burn fat”.

And as you might expect, the content for both of these articles was pretty much the same.

Despite that fact, one article would inevitably rank for the keyword “fat burning foods”. And the other

article would end up ranking for “foods that burn fat”.

And that approach worked well for Livestrong until one day Google wiped them out with Google Panda.

A few months later they laid off their entire team of writers.


That said, Panda isn’t the only issue with the long tail keyword approach.

Semantic search (also known as Google hummingbird), also changed the game.

Hummingbird means that Google can now figure out the intent behind a keyword. And this update was the last nail in the long tail keyword coffin.

Today Google considers long tail keywords like “fat burning foods” and “foods that burn fat” the exact same keyword. So there’s no point in creating two articles optimized around each one.

Bottom line? The long tail approach to SEO is largely obsolete.

The system I  use is what’s  are known as Medium Tail Keywords. Medium Tail keywords are more general yet informative. This approach allows you to rank for a more diverse group of related keywords.

But for now, to give you an idea of how little long tail keywords matter today, let me show you an example: A  post called: “On-Page SEO: Anatomy of a Perfectly Optimized Page”.

Today, according to SEMrush, that single page ranks for over one thousand different keywords.

What’s going on here?

Well, this page is optimized around a single medium tail keyword. And Google considers that page an

amazing piece of content (mostly because the page has so many links pointing to it). So they rank that

page for as many different keywords as they can. No long tail keywords required.

And now it’s time for our last old world SEO mistake:

Not proactively building links (also known as the “Publish and Pray” approach).

I get how appealing so-called “natural backlinks” can be.

Unfortunately, as nice as “natural links” sound in a blog post or on stage at a conference, they simply don’t happen very often in the real world.

In fact, according to WordPress, there are over 2 million blog posts published every day.

With so much content already out there, you have a better chance of winning the lottery than getting

natural links.

The question is: HOW do you get people to link to your site?

It’s actually not as hard as you might think.

First, you need to create content designed specifically to generate links and shares. This is key. Most

people create content that they THINK will do well. But real content marketing pros create content

specifically engineered to get backlinks and social shares.

Then, you need to strategically promote that content. This is also super-important, and a step that a lot of people mess up. Because the truth is there’s a right and wrong way to promote your content. And when you promote your content with the right system, you can get the type of links that actually make A difference in your Google rankings.

If you’re interested to learn all about The NEW World of SEO and how it can benefit your business; feel free to schedule a consultation.


Learn SEO from the Pros

Do you want to learn how to increase your traffic and achieve higher rankings for the keywords that can generate more sales and revenue for your website? Then you should learn everything there is to know about SEO and become an SEO Expert. This is a Complete SEO System for Ranking in Any Niche or Industry!

Website Architecture and Optimization Course

Optimizing a website for User Experience and Search Engine Performance is really an art form. Before a website is launched, several hours need to be dedicated to research and development.

Each web page needs  to structured like a sales page – landing page. Certain steps must be followed for higher conversions and organic rankings. In this course we cover strategies used behind the most successful – highly visited websites.

PPC Mastery Course

AdWords is a billion dollar industry itself. You know what that means? There are plenty of growth opportunities for AdWords account managers who can deliver high-quality results. Without good training, Google will take you to the school of hard knocks.

In our  PPC Course we teach you the strategies and techniques that can help you achieve those results. We also prepare you to pass the AdWords certification tests. Tips & tricks to help you get the most out of your PPC campaigns

Google Maps Course

With up to 60% of all searches for local services being done on a mobile device, EVERY local business NEEDS to N0T 0nly have their Google My Business (GMB) page optimized and ranked in Google Maps local search results, also known as the “3-Pack.”

Google shows the 3-Pack ABOVE it’s organic search results, which means many searches NEVER even make it past the 3-Pack Especially on mobile!

Access to this Step-By-Step Google Maps  Training

The Ultimate Tool Kit for Remarketing

AdWords Remarketing is one of the most powerful and cost-effective ways to drive leads and conversions from the Google Display Network (GDN).  Remarketing is defined as showing ads only to individuals who have interacted with your owned digital properties (such as your blog). By focusing in on this audience, you can make highly relevant offers that are sure to drive more business.

Facebook Advertising Course

Become a Facebook Ads Master in One course. Facebook Marketing for Small Businesses is a must in this new digital age. Learn how to Take full advantage of Facebook and create customers on demand by targeting prospects based on interest and demographics.

We also cover how to drastically increase the conversions of your ads by creating advertising funnels using case studies and testimonials.

Copy-writing for Websites, Press & Landing Pages

Learn How To Write Seductive Sales Copy that converts customers and attract back links to your website. Professional copy writing should accomplish both conversions and love (links) from bloggers.

How To Write Ultra-Compelling Body Copy That Gets Read And Responded to is  an art form! Using Professional Ad Copy for your Website, Ads and Landing Pages is mandatory inorder to compete in this Digital Age.

Corporate Reputation Management Strategy

Reputation is not a typical marketing medium, it is a conversion factor. Reputation does not drive traffic, but it does impact if traffic will convert into paying customers or not. How someone measures your ability to help them is based on a common “X” factor; a companies reputation. This course is not about review building, but about how to effectively create positive content that helps turn window shoppers into buyers.  This is the ultimate Guide for  Online  Reputation Management  for businesses.

Understanding Google Metrics

How to use Google Search Console  & Google Analytics  Turn your website data into actionable, visual insights to help you increase ROI.

Proximity Marketing Course

Learn How To Use The Powerful  Duo  of Beacon Technology and/or Geofence-Enabled Advertising to Attract More Shoppers, Clients and Customers in any location.

Native Advertising Course

Learn how to get discovered  on Premium Publisher Sites. It’s becoming more clear now that native advertising is the next big thing.

This course reveals how you can benefit from Native Advertising. We also cover how to maximize platforms on Outbrain, Taboola, RevContent, plus more…

Online Advertising Course for E-commerce & Local Businesses

Conversion from Online Advertising done right will like the below:

  • 15%  Facebook Ads.
  • 17% Google AdWords.
  • 19%  Banner-Retargeting Ads.
  • 23%  Google Organic Search (SEO).
  • 26%  Email marketing

That’s why Online Advertising needs to be creative, robust, comprehensive and include several marketing channels. Which is covered in this course

I’ve been blessed to collaberate with several SEO, PPC & Digital Marketing Agencies across the nation on various projects. As  a way to giving back  I’ve dedicated many hours in the Digital Marketing Courses listed above.

 Staying updated with the latest Online Marketing Trends are critical for business owners. Even if you are past the early startup days or have a marketing team, the most successful CEO’s and CMO’s have a working knowledge of each aspect of their business. Our online marketing courses can equip you to have knowledgeable oversight of any  digital marketing campaigns.

Which digital marketing course should you take to boost your marketing skills?

If you’re too busy. My team of 20 is here to help!

In addition, the team have created Turn Key Online Marketing Programs for Specific Companies listed below. 

After several years,  we can ONLY  work with companies who ALSO believe in Multi-Touch Point Marketing Channels. 



Curious about my Team's Approach to Online Marketing