If disrupting is not something you’re looking for, we suggest you move onto the next. We’re hire passionate individuals who jump out of bed in the morning dreaming of new ways to improve the lives of our customers, while eating their corn flakes, riding their unicycles to work catching Pokémon (wait– is that even still a thing?). So, you guessed it, we’re a different sort.

We’re tech geeks and dreamers. We believe that every voice is unique and every idea is worth talking about. Moreover, we believe in passion and having fun. Because it takes passion to change the world and if you have passion in what you’re doing, you naturally have fun doing it. But, we do have a serious side.

We’re looking for a few great projects to employ our great minds.

As the Head of your Digital Marketing, our  responsible will be  driving demand generation and new customer acquisition for your company through Organic and Paid Media Efforts.

These efforts will be a critical part of driving the company’s growth and marketing success.

What we’ll be doing:

• Oversee and/or actively manage all digital channels (e.g., paid search, display, paid social, video, native such as Outbrain and Taboola), constantly analyzing and managing to cost per lead (CPL), cost per acquisition (CPA) and volume goals
• Drive initiatives to improve direct sales on our webstore (Eargo.com), including retargeting display ads for existing leads and site visitors (AdRoll, Criteo, Facebook), and prospecting to convert new traffic to buy directly
• Lead landing page development and optimization across desktop, tablet, mobile, including content planning as well as lead form maintenance
• Ideate and collaborate with inhouse creative team on new creative concepts and submit asset requests
• Plan and execute A/B tests to improve performance, on both ad campaigns as well as landing pages
• Ensure proper tagging on all ads/campaigns
• Day-to-day tracking of media spend across all vendors and ensuring monthly spend targets are realized
• Manage team of 3-4 campaign specialists and managers, as well as external partners

Our Qualifications

• At least 6 years experience in online demand generation and customer acquisition focused on performance/direct response marketing across either B2B or B2C settings
• Ability to translate B2B demand generation best practices to direct-to-consumer environments
• Experience in scaling campaigns and media spend
• Solid understanding of multi-touch attribution tools (e.g., Kissmetrics) and behavior-based engagement
• Having managed at least $10 million in media budget
• 4yr college degree in related field
• High energy and ability to maintain a positive attitude in a fast-paced environment

Schedule a Digital Marketing Consultation by clicking the above link!