The Ultimate Guide for Remarketing.

Remarketing shows ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices. In this course we go over remarketing tactics that gets results.

Learn Search Engine Optimization and Website Marketing Strategies from the Pro

What is Remarketing
People who have visited your website have already demonstrated an interest in your product or service—even if they haven’t made a purchase. By retargeting these visitors with carefully positioned ads, you can exponentially increase your conversion rates. Google refers to this process as remarketing. In this course, marketing consultant Garrett Cassells shows you how to set up an effective remarketing campaign with Google AdWords and Analytics. Discover how to build remarketing lists, link accounts, use remarketing tags, and target custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, he introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns.
How Remarketing works
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Remarketing examples
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Types of Remarketing
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Google Remarketing code
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Remarketing with Bing
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Facebook Remarketing
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Youtube Remarketing
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Setting up Remarketing lists for search ads
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Create Remarketing lists for search ads
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Remarketing lists for display ads
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Search remarketing vs display remarketing
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Marketing Managers

Responsible for producing or executing a marketing plan.  Looking to update their skills in developing an online marketing strategy.

Business Owners

Looking to incorporate online and  digital marketing to attract more prospects or improve their ability to converse with marketing team members.

College Students

Considering a career in Online Marketing. This program will give you the tools to begin a career path in the evolving, integrated world of marketing and media – whether you want to become a part of a marketing team or start your own venture.


Entrepreneurs who are new to online marketing strategies and would like to know techniques you can use to improve your website’s ranking on the results pages of search engines such as Google.


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