PPC Mastery Course for Local Businesses

This Pay Per Click (PPC) course is designed for all businesses  who want to get the very best results for their search engine marketing campaigns.

OVERVIEW AND COURSES

Learn Search Engine Optimization and Website Marketing Strategies from the Pro

Introduction to PPC with Google AdWords and Bing Ads
By adding pay-per-click (PPC) campaigns to your marketing mix, you can more effectively connect your products and services with potential customers who are browsing the web in search of what you’re offering. In this course, learn the basics of PPC by discovering how to set up and manage campaigns in two industry-leading PPC platforms—Bing Ads and Google AdWords. The course  begins by diving into the basics of PPC advertising, providing an overview of search and display advertising with targeting methods. Next, he explains how to create advertiser accounts and how to grant access to third-party users. Then, he explains how to set up your first PPC campaigns in Bing Ads and Google AdWords, and offers budgeting tips. He also shows how to compose compelling ad copy that attracts good quality scores, and goes into optimization. To wrap up, he covers common challenges that you’ll likely face, along with some helpful solutions.
Pay-per-click traffic analysis
Do you want to generate better reports about your web traffic, and make more intelligent decisions about where to focus your marketing efforts? In this course, take an in-depth look at Google Analytics, and learn advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. We dive into PPC metrics, and explains how to conduct an PPC performance analysis. He also shows how to integrate Google Analytics with WordPress; use advanced features such as filters, views, and dimensions; build customized team reports; conduct a conversation rate analysis; and more.
Google AdWords: Intermediate Techniques
Take your AdWords campaigns beyond the basics. Go deeper into AdWords settings and get more value for your ad spend. Intermediate Google AdWords provides loads of new hints and tips on how to run your account and maximize conversions—whether you’re running ads directly on Google, connecting to a local audience, or remarketing to people who’ve already visited your site. Learn how to use advanced settings to find better keywords, optimize campaigns, identify trending topics, test landing pages, create dynamic ads, and much more. We cover how to maximize terms such as impressions, CTR, Quality Score, and CPA, so you can refresh your knowledge and your vocabulary while you learn new techniques.
Ad Extentions
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Quality Score Optimization
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Advanced Tracking
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Identify New Oppurtunities
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Monopolizing SERPs
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Tools and Resources
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Optimize for Mobile
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WHO SHOULD TAKE THIS COURSE?

Marketing Managers

Responsible for producing or executing a marketing plan.  Looking to update their skills in developing an online marketing strategy.

Business Owners

Looking to incorporate online and  digital marketing to attract more prospects or improve their ability to converse with marketing team members.

College Students

Considering a career in Online Marketing. This program will give you the tools to begin a career path in the evolving, integrated world of marketing and media – whether you want to become a part of a marketing team or start your own venture.

Entrepreneurs

Entrepreneurs who are new to online marketing strategies and would like to know techniques you can use to improve your website’s ranking on the results pages of search engines such as Google.

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