Online Advertising Course for E-commerce & Local Businesses

Drive Traffic that Converts to Product Pages & Service Pages

OVERVIEW AND COURSES

Learn Search Engine Optimization and Website Marketing Strategies from the Pro

How to set up Analytics & Tracking

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Bidding Rules & Automation for Online Advertisers

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How to promote your business effectively online
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How develop a targeted online marketing strategy that engages potential customers
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How to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
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How to evaluate your website and identify conversion goals.
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Implementing a successful online marketing campaign
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How to Use Search Ads
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How to Benefit from Banner Ads
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How to Benefit from Facebook Ads
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How to Benefit from Instagram Ads
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How to Benefit from Twitter Ads
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How to Benefit from Linkedin Ads
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How to Benefit from Youtube Ads
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Effective ways to Build & Profit from an Email List
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How to use Pinterest as a traffic source.
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Implementing Content Marketing that attracts
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Understanding Google Shopping & Product Listing Ads
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Different ways to use Mobile Marketing
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Setting Up Google Merchant Center
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WHO SHOULD TAKE THIS COURSE?

Marketing Managers

Responsible for producing or executing a marketing plan.  Looking to update their skills in developing an online marketing strategy.

Business Owners

Looking to incorporate online and  digital marketing to attract more prospects or improve their ability to converse with marketing team members.

College Students

Considering a career in Online Marketing. This program will give you the tools to begin a career path in the evolving, integrated world of marketing and media – whether you want to become a part of a marketing team or start your own venture.

Entrepreneurs

Entrepreneurs who are new to online marketing strategies and would like to know techniques you can use to improve your website’s ranking on the results pages of search engines such as Google.

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