Website Marketing Course for Beginners

Do you want to learn how to increase your traffic and achieve higher rankings for the keywords that can generate more sales and revenue for your website? Then you should learn everything there is to know about SEO and become an SEO Expert. This is a Complete SEO System for Ranking in Any Niche or Industry

OVERVIEW AND COURSES

Learn Search Engine Optimization and Website Marketing Strategies from the Pro

Analyzing Your Website to Improve Search Term Rankings, Traffic & Visitors

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant’s take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

Keyword Strategy

Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.

SEO Foundations for Faster Results

Increase your website’s visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine optimization including how to read a results page, find your ranking, and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

Needed SEO Tools for an Edge above the Competition

This course introduces today’s top SEO tools used for technical optimization, content optimization, offsite optimization, and competitive research. We cover must-haves for your SEO toolkit, including Google Search Console, PageSpeed Insights, Google AdWords Keyword Planner, SEMrush, Siteliner, the Screaming Frog SEO Spider desktop program, and more. Not just for pros, these tools will help anyone concerned with their SEO performance gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.

Advanced SEO: Search Factors

SEO search factors—the elements that contribute to how and where your site is displayed on Google’s results page—impact how your content makes its way to your audience. In this course, we pulls back the curtain on the modern search engine, explaining how people search and how machine learning makes it all possible. Along the way, we point out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities, and shows how to track your performance.

SEO-Website: Link Building in Depth

Learn how to strengthen your site’s position in search engine results by building strong links. In this course, Peter Kent dissects the anatomy of a link as it relates to SEO (search engine optimization). Peter explains how links affect page ranking and he reveals the properties that make an excellent link so you can build strong links. He covers how to get links from other websites to point back to your site, reciprocal linking, and link building via blogs and directories.

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Local SEO and Google Maps

Search engine optimization (SEO) is crucial to the success of every business. But local SEO is particularly important to “brick and mortar” stores and services. Customers don’t rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores.

Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.

International SEO

Attract international visitors to your websites for selected industries.  This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others.

Learn how to determine target markets and optimize your website for different countries and languages. He then explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you’re targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.

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Spying on competitors with SEO Tools

Who doesn’t want to know what their competitors are up to? This course shows how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for—and then outrank them on search engine results pages.

Learn what to look for when researching a competitor’s SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor’s site, evaluate on-page SEO factors and usability, understand how competitors’ social media platforms contribute, and monitor for new entries into the market.

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WHO SHOULD TAKE THIS COURSE?

Marketing Managers

Responsible for producing or executing a marketing plan.  Looking to update their skills in developing an online marketing strategy.

Business Owners

Looking to incorporate online and  digital marketing to attract more prospects or improve their ability to converse with marketing team members.

College Students

Considering a career in Online Marketing. This program will give you the tools to begin a career path in the evolving, integrated world of marketing and media – whether you want to become a part of a marketing team or start your own venture.

Entrepreneurs

Entrepreneurs who are new to online marketing strategies and would like to know techniques you can use to improve your website’s ranking on the results pages of search engines such as Google.

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